Stray Kids' Felix Teams Up With BBQ Chicken and Teases a Secret Summer Menu
작성일
Premium fried chicken giant BBQ has appointed Stray Kids member Felix as its new global brand model.
Felix, a wildly popular member of the record-breaking global K-pop group Stray Kids, has officially been named the new worldwide face of Korean fried chicken. According to an official announcement shared by Genesis BBQ Group on June 23, 2026, the charismatic star has signed on as the official new global brand model for the leading food franchise, BBQ.
A Real Fan Connection and a Shared Global Vision
By partnering with Felix, BBQ plans to share its brand identity more directly with global food lovers and music enthusiasts. The corporate marketing division explained that they plan to launch a huge series of international campaigns alongside the superstar to firmly cement BBQ’s status as a top-tier premium chicken brand in overseas markets.
What makes this partnership even more special to the fandom, STAY, is Felix’s genuine, long-standing love for the brand’s menu. Behind the scenes, the 25-year-old artist has frequently talked with fans on messaging apps, naturally praising specific BBQ dishes like their crispy "Crunch Butter Chicken" and the uniquely sweet-and-savory "Jamaica Sotteok Manna Chicken." His real-life obsession with the food made him the perfect, authentic choice to represent the brand worldwide.
Two Fun Teaser Videos Spark Curiosity for a New Menu
To formally celebrate the massive endorsement deal, BBQ officially dropped two distinct promotional teaser videos featuring Felix across all of their social media channels.
The two teaser videos deliberately contrast different filming styles and moods. The directors used these creative setups to connect Felix’s famous charms directly with the deep anticipation surrounding BBQ’s upcoming secret summer menu release.
Stray Kids initially made their grand debut back in 2018 under JYP Entertainment, rapidly climbing international music charts with their self-produced hip-hop hits. As the group gears up for their highly anticipated late-summer album THIS & THAT and a massive stadium world tour, Felix’s fresh title as a global chicken ambassador is set to cause massive excitement across both the food and K-pop worlds later this year.