The production story behind the music video for New Jeans's new song 'ETA' (Estimated Time of Arrival) has been revealed.
New Jeans(Minji, Hanni, Danielle, Haerin, Hyein)'s music video for the song 'ETA' was released on July 21st through the official HYBE YouTube channel. 'ETA' is one of the triple title tracks from New Jeans's mini 2nd album 'Get Up.'
This music video was created through a collaboration between Apple and New Jeans. As part of Apple's 'Shot on iPhone' campaign, all scenes in the music video were shot with the iPhone 14 Pro. New Jeans's passionate choreography was captured using the iPhone 14 Pro's action mode, providing stable footage without any shake. Additionally, the cinematic mode was utilized to achieve a more immersive visual experience, and the enhanced camera features allowed for beautiful nighttime scenes to be captured effortlessly.
In the 'ETA' music video, New Jeans members witness a scene where a friend's boyfriend approaches a strange woman at a party, which sets off the story. During their performance at the party, New Jeans secretly captures his actions with their iPhones and shares the real-time situation with their friend, who becomes angry and rushes to the scene.
The director, Shin Woo-suk, who produced the music video, said, "From the stage of writing the screenplay, I kept in mind the possibilities and meanings that can be achieved with an iPhone. 'ETA' has attractive lyrics that feel like you're talking to a friend. We utilized iPhone FaceTime to express those characteristics in the lyrics or shot dynamic choreography using the action mode to achieve stable scenes."
Min Hee-jin, the head of Adoer, said, "We wanted to provide consumers with a fun experience by attempting something different with one of the title tracks. That's why we suggested a music video production method that is lighter and more convenient than using traditional heavy tool and we proposed shooting the official music video with iPhones."
Behind-the-scenes footage of New Jeans members filming each other's choreography with iPhones on set will also be released through Apple's official Instagram and New Jeans's artist social media accounts, bringing small joys to fans.