K-delivery app's expansion in Vietnam (Video)
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Baedal Minjok A.K.A. Baemin launched in Vietnam last year, making a steady progression
Introducing Korean food brands to Vietnamese market as well
Baemin, a Korean food delivery app service is expanding their growth in Vietnam.
Baemin started their Vietnamese business in June, last year.
They are also working with a Korean food franchise company, Jaws food, which known for their 'tteok-bokki', the spicy Korean rice cake dish.
With help from Baemin, Jaws food is making 150-300 delivery sales daily.
Artisee, a bakery and cafe chain, also increased their sales by working with Baemin.
Baemin won't stop their progression. They are planned to open shared kitchens called, Baemin kitchen's new locations in HCMC and Hanoi later this year.
A humor in their marketing is a notable factor for Baemin's success in Vietnam.
Baemin mix their own fun strategies with Vietnamese culture and traditions.
They put out comical commercials and joyful quotes on their delivery team's bags and coats for grabbing Vietnamese people's attention and familiarity.