This NSFW Korean Drama Is Crushing Ratings with Its Wild Plot Twists

2025-01-22 10:51

Breaking Records and Buzz with Bold Storytelling and Innovative Streaming Strategies

tvN and TVING's original drama The Queen Who Crowns (Wongyeong) has soared to new heights, breaking a peak rating of 6.7% during its sixth episode and securing the top spot in its time slot across all channels.

The Queen Who Crowns (Wongyeong) Scene Still. / tvN
The Queen Who Crowns (Wongyeong) Scene Still. / tvN

The gripping storyline and unique release strategy have captivated viewers, with the January 21 broadcast recording a nationwide average of 5.2% and a peak of 6.7%. Among tvN’s core 20-49 demographic, the drama achieved a nationwide rating of 1.7% and peaked at 1.9%, outperforming all channels, including public broadcasters, in the same time slot.

The Queen Who Crowns (Wongyeong) Scene Still featuring Cha Joo-young and Lee Hyun-wook. / tvN
The Queen Who Crowns (Wongyeong) Scene Still featuring Cha Joo-young and Lee Hyun-wook. / tvN

The latest episode featured a dramatic moment as Yi Bang-won (Lee Hyun-wook) persuaded his father, Yi Seong-gye (Lee Sung-min), to move the capital to Hanyang (modern-day Seoul). Amid escalating tensions, Bang-won took an unprecedented step at the urging of Wongyeong (Cha Joo-young), who advised him to personally convince his father, even at great risk. Her bold plan paid off when Bang-won’s heartfelt plea moved his father, paving the way for the historic relocation of the capital.

The drama’s success is bolstered by its dual-track broadcasting strategy. On TVING, episodes are presented uncut with a mature 19+ rating, including steamy scenes between Wongyeong and Bang-won, while tvN airs a 15+ version with edits. This approach has drawn attention, sparking both controversy and acclaim, as TVING’s subscription numbers skyrocketed, achieving the platform’s highest weekly sign-up rate.

The Queen Who Crowns (Wongyeong) Scene Still featuring Lee Sung-min. / tvN
The Queen Who Crowns (Wongyeong) Scene Still featuring Lee Sung-min. / tvN

The Queen Who Crowns (Wongyeong) isn’t just thriving in the ratings—it’s also setting up gripping conflicts for the future. Newly appointed concubine Chaeryeong (Lee Yi-dam) faces rising insecurity with the arrival of another concubine, Gwon Seon (Yeon Si-woo). Meanwhile, political alliances are threatened as key advisor Yi Suk-beon (Park Yong-woo) appears to conspire against Bang-won and Wonkyeong, raising the stakes for what’s to come.

The Queen Who Crowns (Wongyeong) Episode 6 Clip. / YouTube Channel Diggle

Directed by Kim Sang-ho and written by Lee Young-mi, The Queen Who Crowns (Wongyeong) airs every Monday and Tuesday at 8:50 p.m. on tvN. Additionally, TVING releases two episodes every Monday at 2 p.m., with a prequel series, Wongyeong: Dano’s Destiny, also available for streaming. Fans can expect even more drama as the story unfolds.

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