Released in 2011 with its cute concept and unique melody, Orange Caramel's 'Shanghai Romance' is experiencing an unexpected revival 13 years later.
Once dismissed by some as “childish,” the track has surged in popularity on short-form platforms like TikTok and Reels, becoming a retro hit. Popular idol groups such as IVE, NMIXX, NCT Wish, and ILLIT have fueled its resurgence by taking on the 'Shanghai Romance Challenge,' combining playful choreography with the song’s addictive melody to captivate Gen Z audiences.
The 'Shanghai Romance' resurgence began when influencer Ocean (Ahn Si-hyun) and her global creator group Hood Girls posted a short-form video featuring the song on social media. By reinterpreting its iconic choreography with a humorous twist, the Hood Girls video went viral, sparking a wave of idol and user participation. The challenge quickly gained traction, propelling 'Shanghai Romance' back into the spotlight.
'Shanghai Romance' was released as the title track of Orange Caramel’s single album of the same name in October 2011. The song tells the story of a woman confessing her love through playful lyrics and a catchy, repetitive melody. It’s also well-known for being written by Super Junior’s Kim Heechul, who contributed the lyrics as a favor to Pledis Entertainment, Orange Caramel’s agency at the time.
The song’s quirky and lighthearted style reflects Kim Heechul’s signature charm, earning praise for its unique approach.
Though 'Shanghai Romance' seemed to have faded from public memory, short-form platforms and idol challenges have brought it roaring back. Older fans are rediscovering nostalgic memories tied to the track, while younger audiences are embracing its fresh and fun vibe, creating a shared connection across generations.
Orange Caramel is a unit group of After School, consisting of members Raina, Nana, and Lizzy.
Known for their playful and eccentric concepts, the trio stood in stark contrast to After School's mature and sophisticated image. Their unconventional charm and creative approach have left a lasting impression in K-pop history.