BLACKPINK’s dance practice video for ‘As If It’s Your Last’ has surpassed 300 million views on YouTube, reaffirming the group’s enduring global popularity.
YG Entertainment announced that the video reached this milestone on December 28 at around 6:50 a.m.(KST), approximately 7 years and 6 months after its release in June 2017. ‘As If It’s Your Last’ is a dance track known for its addictive lead synthesizer and romantic lyrics, making it one of BLACKPINK’s signature hits. Upon its release, the song topped iTunes’ Top Songs chart in 74 countries, including the United States and the United Kingdom, and also ranked first on the Worldwide chart.
That same year, it was recognized as the “Most Loved K-pop Video in the World,” generating significant buzz. The music video for the track has recently surpassed 1.4 billion views, continuing its long-standing popularity alongside the dance practice video.
BLACKPINK, a four-member girl group under YG Entertainment, debuted on August 8, 2016. The group consists of Jisoo, Jennie, Rosé, and Lisa. Their debut tracks, ‘BOOMBAYAH’ and ‘WHISTLE’, dominated domestic and international charts upon release, marking a successful start to their career.
Since then, BLACKPINK has gained worldwide acclaim for their powerful yet sophisticated music style and unique visuals. Their music blends intense hip-hop beats with dance-pop and EDM elements, characterized by charismatic stage performances and versatile concepts that set them apart.
Currently, BLACKPINK boasts 47 videos with over 100 million views on YouTube, including 8 dance practice videos that have exceeded 300 million views.
Their official YouTube channel has over 95.4 million subscribers, making it the most-subscribed channel among artists worldwide, with a cumulative view count surpassing 37.5 billion.
The milestone of 300 million views for the ‘As If It’s Your Last’ dance practice video is yet another testament to BLACKPINK’s global fandom and musical influence, solidifying their status as a leading force in K-pop and global music.