The meaning behind the Lucky Burger combined with Kim Woo-bin's positive influence is expected to create a powerful synergy.
McDonald’s Lucky Burger: A Meal That Gives Back
McDonald’s Lucky Burger, a year-end tradition, donates 100 KRW to RMHC Korea for every single item or set purchased. RMHC Korea provides housing and support for children with serious illnesses and their families. This year, actor Kim Woo-bin has been chosen as the face of the Lucky Burger campaign, sparking excitement among fans.
Kim Woo-bin is known for his philanthropic efforts, having donated anonymously to support low-income youth since 2014. In January, he donated 100 million KRW to cover medical expenses for children battling cancer in vulnerable communities. McDonald’s stated that Kim’s positive influence aligns perfectly with the meaning behind the Lucky Burger, making him the ideal choice for this year’s campaign.
Kim shared his thoughts, saying, “I’ve always appreciated the idea of giving back just by enjoying a Lucky Burger. I’m thrilled to be part of this campaign.”
With Kim Woo-bin on board, McDonald’s plans to launch various Lucky Burger campaigns, continuing its legacy of spreading warmth during the holiday season. Fans are eager to see the synergy between this iconic burger and the actor’s commitment to making a difference.