Burger King Korea has gone all out in pink for its latest, slightly intense yet irresistibly fun collaboration—this time with Netflix’s 'Squid Game' Season 2.
On the 19th(KST), Burger King announced its second collaboration with Netflix, unveiling a new 'Squid Game' themed product line and launching the 'Burger King 456 Game' event, which runs until January 8. This event promises to bring the world of ''Squid Game' to life, offering fans a range of exciting and immersive experiences that will surely add a special thrill to their visits.
The new product, the '456 Croquette,' is a crispy potato croquette designed to resemble the iconic symbols from 'Squid Game'—the ‘○△□’ shapes. With a soft mashed potato filling coated in crunchy breadcrumbs, it delivers a perfect balance of a crispy exterior and a moist interior.
To join the 'Burger King 456 Game' event, customers simply need to purchase any set menu at Burger King and choose the '456 Croquette' as a side. By entering the order number on the receipt into an automated system, they can instantly find out if they’ve won. The prizes are enticing, with one lucky winner each day receiving a gold bar worth 4.56 million KRW, as well as other prizes like the ‘Thick Burger,’ ‘Whopper’ set, ‘Creamy Mozzaballs,’ ‘Real Onion Rings,’ and ‘Hot Chocolate.’
The '456 Croquette' can only be selected when purchasing a set menu, and the event is available only at offline stores. Each person can participate up to five times, though gold bar prizes will not be awarded to winners under the age of 19. More details on the event can be found on Burger King’s official website, social media, and app.
To enhance the experience, Burger King has transformed its Cheongdam location into a 'Squid Game' themed store for customers to feel as if they’ve stepped into the show's world. Across 24 locations nationwide, the store displays have been completely revamped, and 'Squid Game' visuals are applied throughout—from kiosks and tray mats to product packaging—creating an immersive atmosphere for customers.
A Burger King communications representative commented to WikiTree, "This promotion was designed to offer a unique experience to our customers by blending the 'Squid Game' world with Burger King’s signature ‘Flame Grilled’ taste. We hope this opportunity will allow even more people to experience and enjoy Burger King."