The Fusion of K-pop and Tradition: Nationwide Countdown Festivals to Ring in the New Year

2024-12-19 14:10

Seoul’s Jung-gu to Host ‘2025 Countdown Show LIGHT NOW’
Seongsan Ilchulbong’s Sunrise Festival to Celebrate the New Year at a World Heritage Site

To welcome 2025, Seoul’s Myeong-dong and Jeju’s Seongsan Ilchulbong are gearing up to host unique New Year’s festivals that are sure to attract visitors. While Seoul will host its first-ever countdown show, Jeju will present a festival blending tradition and nature through the Seongsan Sunrise Festival.

‘Shinsegae Square’ Digital Signage of Shinsegae Department Store's main branch in Myeong-dong, Jung-gu, Seoul. / Provided by Shinsegae
‘Shinsegae Square’ Digital Signage of Shinsegae Department Store's main branch in Myeong-dong, Jung-gu, Seoul. / Provided by Shinsegae

Seoul’s Jung-gu District will hold the ‘2025 Countdown Show LIGHT NOW’ on December 31 at 11 p.m. in front of the Shinsegae Department Store main branch. K-pop stars such as Park Jin-young and Jannabi are set to perform celebratory stages. Two venues, the Seoul Central Post Office Square and the fountain square beside Shinsegae, will serve as performance areas. A grand spectacle will connect Shinsegae’s large electronic billboard with 18 other screens across Myeong-dong to broadcast the countdown simultaneously, promising an immersive experience.

A poster for Jung-gu’s ‘2025 Countdown Show LIGHT NOW’ event. / Provided by Jung-gu
A poster for Jung-gu’s ‘2025 Countdown Show LIGHT NOW’ event. / Provided by Jung-gu

Following the designation of Myeong-dong’s free zone as ‘Myeong-dong Square’ last year, Jung-gu has implemented a Content Management System (CMS) to establish the area as a global tourist attraction. The CMS, a technology even New York’s Times Square has yet to achieve, enables simultaneous broadcasting of content across all screens in Myeong-dong. Jung-gu District Chief Kim Gil-seong sees this countdown show as the first step toward making Myeong-dong Square a world-renowned countdown destination, expressing his hope that “the message of hope sent from Myeong-dong will spread across the globe.”

A reference photo of Seongsan Ilchulbong. / Yonhap News
A reference photo of Seongsan Ilchulbong. / Yonhap News

Meanwhile, Jeju’s Seongsan Ilchulbong will host the 32nd Seongsan Sunrise Festival over two days, from December 31 to January 1. The festival, themed “Brilliant Seongsan Sunrise: Singing the New Hope of Yeongju,” will take place in the Seongsan Ilchulbong area. The first day kicks off with traditional music performances, followed by a youth festival and a pop star contest. Evening programs include New Year’s messages, a bonfire ceremony, fireworks, a countdown, and a dance session with audience participation.

Fireworks display at the Seongsan Sunrise Festival. / Provided by Jeju Province
Fireworks display at the Seongsan Sunrise Festival. / Provided by Jeju Province

On New Year’s Day, January 1, attendees can enjoy a sunrise ritual, a greeting event to welcome the new year, and a communal tasting of hope-filled rice cake soup. A climb to the peak of Seongsan Ilchulbong is limited to 900 pre-registered participants, while other visitors can walk along the nearby coastal paths to greet the new year. Additional experiences, such as a slow-mailbox letter station, a wish-kite making activity, and local food offerings, will also be available to enrich the festivities.

home 윤지혜 기자 jyoon98@wikitree.co.kr